rockport
The brown shoe company, you say? Not quite, says Rockport’s new creative director. The Boston-based shoe company’s style quotient has gone up a few notches over the past 10 years—and their commitment to comfort technologies, quality, and New England roots still endures.
rockport shoe collection copy
Wrote collection-level brand copy for fall/winter 2020 and spring/summer 2020 men’s and women’s dress and casual footwear lines. The challenge? Distill the essence of the collection—romance angle, personality, colorways, patterns, and materials across several styles—in less than 300 characters.
