shorelight
Shorelight is a global education marketing company that helps international students apply to and succeed at US universities. The audience largely includes ESL students and parents (along with campus staff). We help international students choose a university, apply, get a visa, arrive, acclimate, and graduate successfully.
I was the content lead for the Shorelight marketing team—managing UX, marketing, and editorial projects for 20+ high-touch client universities, internal stakeholders, and a global sales team. I oversaw the content calendar, managed two copywriters, and hired a six-person freelance stable.
content management + ux writing
Collaborated on UX with design agency and managed content coordination for a templatized web build for 20+ universities. Project included massive data collection, content creation, and Salesforce/Contentful sync and (gasp!) manual entry of 10,000+ field inputs, including majors/minors offered, application deadlines, housing options, tuition rates, city info, student success stories, and more.
View all universities + colleges “School at a Glance” pages on Shorelight.com >>
Shorelight School Pages / American University
Worked with engineering on Salesforce sync (and sigh!) and manual entry of 10,000+ field inputs (program names, majors/minors offered, application deadlines, housing options, tuition rates, city info, student success stories, and more) for 20 schools x grad level toggle.
