shorelight
Shorelight is a global education marketing company that helps international students apply to and succeed at US universities. The audience largely includes ESL students and parents (along with campus staff). We help international students choose a university, apply, get a visa, arrive, acclimate, and graduate successfully.
I was the content lead for the Shorelight marketing team—managing UX, marketing, and editorial projects for 20+ high-touch client universities, internal stakeholders, and a global sales team. I oversaw the content calendar, managed two copywriters, and hired a six-person freelance stable.
content management + ux writing
Collaborated on UX with design agency and managed content coordination for a templatized web build for 20+ universities. Project included massive data collection, content creation, and Salesforce/Contentful sync and (gasp!) manual entry of 10,000+ field inputs, including majors/minors offered, application deadlines, housing options, tuition rates, city info, student success stories, and more.
View all universities + colleges “School at a Glance” pages on Shorelight.com >>
University of South Carolina / Housing Module
Colleges offer certain housing options to certain students — freshman only vs graduate level and the like. Our students need to know that so our system needed to know that, while selling the campus and clarify top questions. Crafted uniform dorm and apartment deions and amenities (because international students want to know whether they have to bring sheets or buy a coffee maker).
