talbots
Supported 14+ weekly touch email program with engaging stories through the filters of trend, color, pattern, seasonality, and travel. Concepted and named new style and trend series. Collaborated with design to ensure dovetail of visual-copy storytelling.
organic social media
Collaborated with marketing manager and art directors to concept and write engaging Instagram, Facebook, and TikTok posts. Reworked voice from descriptive catalog copy to social-first approach, fine-tuning by platform and asset type.
broadcast channel naming + launch
Who knew 3 little words could be so much fun (and take so many rounds of approval meetings)? Developed new Instagram Broadcast Channel name, wrote launch posts, and concepted BC engagement messages.
