Collaborated with engineering, design, BA, marketing, product, customer service, and analytics for site redesign. New strategy: Put a human face to the experience. The creative director lightened up the design and I refreshed copy on all verticals, plus account, FAQs, product pages, tool tips, cart flow, lightboxes, partner offers, and dynamic use-case messaging.
MBS/Barnes & Noble Education—Textbooks.com’s parent company—builds and manages brick and mortars and online bookstores for more than 1,000 high schools and colleges, including SNHU. Our team redesigned the online bookstore and templatized the experience across schools for efficiency, while still being customizable by school. The UX strategy was to connect the school’s catalog and student’s courses to minimize ordering mistakes and returns. Amazon can’t do that.
Refreshed SEO and refined brand voice on more than 300 pages, including verticals, category pages, product pages, meta tags, titles, and blurbs. Worked closely with marketing manager to implement SEO/KW best practices, while freshening brand voice and tone.
Pitched this winning fortune cookie concept, a sharp left turn away from our “Hey, it’s time to get your books/buy now” strategy. Turned familiar fortunes into zen-ified promotional messaging with legs: carried through six weeks of emails, with several gif and A/B testing versions.
This one began with a simple, zen-ified idea and clean, calming design.
Managed all content for the Textbooks.com blog and social media, producing 50-100 posts a year on everything from textbook 101s to finance + study tips to lifestyle fun.
Marketing content story on our buyback process. I worked with designer on the visuals and the accompanying GIF. and brought some smiley fun to the messaging. Read it at https://www.textbooks.com/blog/6-buyback-tips-to-sell-your-textbooks
Concepted, wireframed, and designed visual assets for blog articles and social channels. View buyback GIF on Imgur.
Developed content partnership with The Princeton Review and interviewed SME on grad school app tips, including this timeline and checklist visual.
Concepted “Inside the Internship” series for our blog, aligned with SEO keyword strategy, then sourced college students via LinkedIn and Twitter to interview and profile.
