asics

branded launch packages, emails, social media + more

Collaborated with designers and extended creative team on pillar messaging for new shoe launches, events, and digital campaigns. Crafted landing pages, social media, emails, story posts, key visuals, tech sheets, and more.

organic + paid social media

Teamed with video art directors to concept organic and paid media campaigns, including TikToks, Instagram Reels, YouTube Shorts, and Facebook Stories.

@asics

Hop into a pair of shoes from the #ASICSLITESHOW Collection. Colorful, reflective, and a whole lot of fun 🔆 #runtok

♬ original sound – ASICS
@asics

A little reflection goes a long way. Stay visible with the new #LITESHOW Collection, designed to inprove visibility in low-light running conditions.🌃🔆 #asicsrunning #runtok #nightrunning

♬ Quiet Night – Charmer & Klay
@asics

🔊 Turn up the volume to hear the sound of comfort. #GELNIMBUS #ASMR #asicsfrontrunner

♬ original sound – ASICS

gt-2000 12 running shoe tiktok series

Brief: Stability running shoes are perceived to be clunky, heavier, and lacking smooth transitions. Not so with the GT-2000. Worked with art director to concept TikTok and Reels series to showcase key benefits of this ASICS running shoe—stability, versatility, comfort, and cushioning.

@asics

The GT-2000™️ 12 shoe is everything you need in 3, 2, 1… #GT2000 #ASICS #ASICSRunning

♬ original sound – ASICS
@asics

Get yourself a running shoe that does it all 😮‍💨#GT2000 #ASICS #ASICSRunning

♬ Friday Night Lights – ROKKA
@asics

No matter the day of the week, the GT 2000™ 12 is the shoe for you. Which day is your favorite?🏃🏻‍♀️💨 #GT2000 #ASICS #ASICSRunning

♬ Standout – Kid Dean

social media captions

Short + engaging, storytelling brand moments, judicious emojis + hashtags… a few examples of fresh-voiced captions (written to agency-produced videos).

@asics

New TikTok dance or warm up stretches? You decide. Featuring @Mekdes W ( Mecky Erab 🦌) and Barnaba Kipkoech #training #running #kenya 🇰🇪 #ASICSChojo #ASICS

♬ original sound – ASICS
@asics

It’s here! 👀 how designer Mitake-san brought the new GEL-KAYANO ™ 30 running shoe to life. ✏️📓👟 #GELKAYANO #SOUNDMINDSOUNDBODY #ASICS #ASICSRUNNING

♬ original sound – ASICS
@asics

Now THOSE are some big shoes to fill! 🩴🩴 You won’t believe what our 3D printer churned out at the ASICS offices. #DESIGN #MAKER #TECHNOLOGY #ASICS

♬ original sound – ASICS – ASICS