health, wellness + fitness

Encouraging good habits and creating strong mindset is important to me as a content writer human being — and there are endless topics. (Keeping the user in mind is easy when it’s you.)

Tapped into my Metro journalism days to source interviewees, combing the internet, Instagram, LinkedIn, and my iPhone contacts for subject matter experts.

irie bliss wellness

Developed an SEO-strategized content series for a Boston-area CBD wellness store and provider to educate existing clients and create new ones through educational and product benefit blog posts. Interviewed owner and sourced other SMEs, researched and cited scientific sources, designed infographics, wrote accompanying social posts, and managed CMS publishing.