textbooks.com site messaging, ux + content

Collaborated with engineering, design, BA, marketing, product, customer service, and analytics for site redesign. New strategy: Put a human face to the experience. The creative director lightened up the design and I refreshed copy on all verticals, plus account, FAQs, product pages, tool tips, cart flow, lightboxes, partner offers, and dynamic use-case messaging.

Textbooks.com Redesign | Buy Page

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Creative director brought a fresh airy design to the new site. Oh, and some people, too. I worked copy all verticals, subpages, help desk, tool tips, UX messaging cart flow, etc.

mbs direct / barnes & noble education ux + redesign

MBS/Barnes & Noble Education—Textbooks.com’s parent company—builds and manages brick and mortars and online bookstores for more than 1,000 high schools and colleges, including SNHU. Our team redesigned the online bookstore and templatized the experience across schools for efficiency, while still being customizable by school. The UX strategy was to connect the school’s catalog and student’s courses to minimize ordering mistakes and returns. Amazon can’t do that. 

Dynamic Bookstore Redesign

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Online Bookstore Home Page - simplified "this is easy" messaging with dynamic use case modules. Templatized approach accommodated upwards 1000+ schools' imagery, university colors, messaging and CTAs (financial aid verbiage, shipping promos, etc)

tb seo + meta tags

Refreshed SEO and refined brand voice on more than 300 pages, including verticals, category pages, product pages, meta tags, titles, and blurbs. Worked closely with marketing manager to implement SEO/KW best practices, while freshening brand voice and tone.

SEO Before + Afters

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Updated meta deions and product copy across 300+ best-selling products, according to SEO best practices. Defined and refined voice.

“fortunately” email campaign

Pitched this winning fortune cookie concept, a sharp left turn away from our “Hey, it’s time to get your books/buy now” strategy. Turned familiar fortunes into zen-ified promotional messaging with legs: carried through six weeks of emails, with several gif and A/B testing versions.

Textbooks-Fortune-Email-Campaign-Focus

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The campaign lasted 6 weeks, across multiple testing segments and promo messages.

blog content

Managed all content for the Textbooks.com blog and social media, producing 50-100 posts a year on everything from textbook 101s to finance + study tips to lifestyle fun.

Textbooks.com Blog Content | FAFSA

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Applying for financial aid is daunting and our FAFSA series sought to demystify the process. Ongoing series with consistent visual vocabulary, multiple SMEs, and complex infographics. Read them at https://www.textbooks.com/blog/tag/fafsa

infographics, download cards + videos

Concepted, wireframed, and designed visual assets for blog articles and social channels. View buyback GIF on Imgur.

Infographic for Grad School Timeline Story

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Developed content partnership with The Princeton Review and interviewed SME on grad school app tips, including this timeline and checklist visual.

student profiles

Concepted “Inside the Internship” series for our blog, aligned with SEO keyword strategy, then sourced college students via LinkedIn and Twitter to interview and profile.