reebok e-commerce
A selection of emails, search banners, landing pages, product pages and other onsite creative for Reebok.com.
product write-ups
I wrote product copy—footwear, workout clothing, equipment and more—for Reebok.com for five catalog seasons, covering some of the company’s most exciting products in years, including EasyTone, RunTone, ZigTech, RealFlex, and the Reebok Pump re-release.
holiday campaign
The creative brief called for a REEbranding and we developed a sharp, crisp voice for this holiday campaign. We set out to de-hassle the holidays, while upping the *%^& fun. Key messaging: Avoid Black Friday chaos, save money, and get them want they want. Win-win-win.
Oh, what fun it is to jingle. Putting the fun in Reebok’s just then brand-new “bold fun provocative” branding principles, this campaign evokes the spirit of the fa la la la holidays. Highlighted Reebok’s top-selling products with a design and voice that easily translated across channels. Included emails, retargeting banners, and site creative.
A pitched concept for Reebok back-to-school campaign. Designer chose attention-grabbing black and whites that let the products pop. Just add cheeky word bits to finish. Marketing team loved it but chose a more immediate BTS look-and-feel.
